About Leronza
GoldPrivé by Leronza · Dubai
Where Luxury
Is Limitless.
Leronza finishes objects in precious metal. Phones, watches, laptops, pens, trophies, bicycles, bathroom fittings — anything that can carry 24K gold, rose gold or platinum, and quite a few things nobody expected would.
The brand began as an idea in London and became a business in Dubai. Today GoldPrivé is Leronza’s house label for gold-finished devices, gifts and bespoke commissions, shipped to clients in more than 40 countries.
Visit us in Dubai: Business Bay showroom·WhatsApp +971 4 330 9600
24K GoldRose GoldPlatinumBespoke
Bespoke Craft
900+ commissions completed
Dubai Atelier
Leronza Electronics Trading LLC
40+ Countries
10,000+ clients served
Certified
Serial-verified authenticity
The Idea
Luxury Is a Personal
Expression.
Most luxury asks you to choose from what already exists. Leronza works the other way round: you bring the object, or the idea, and it comes back finished in a material that says what you wanted it to say. That is the whole business, and it has been since the first piece.
Our Story
From a London Idea
to a Dubai Atelier.
The brand’s history is documented chapter by chapter. Each one is a page of its own.
| Chapter | What happened |
|---|---|
| The Origin | The concept forms in London as Leronza London, the identity and the domain follow, and Leronza Electronics Trading LLC is established in Dubai — then the first showroom, and the first creations |
| Recognition | Gold phones find an international audience and the brand starts being written about rather than just sold |
| Expansion | Gold plating and customisation become services in their own right, and a larger showroom and service centre opens |
| The Statement Pieces | The 24K gold racing bike, gold watches, the gold microphone and the commissions that stopped being phones |
| Today | A Dubai showroom, an in-house design and engineering team, and finished work in more than 40 countries |
Each chapter is documented on its own page, with the pieces that defined it.
What We Make
Three Kinds of Thing
Leave the Atelier.
They look nothing alike. The process behind them is the same.
01 — Devices
iPhone, Samsung Galaxy, iPad, MacBook, Apple Watch and AirPods, finished in precious metal. Either bought ready-made or customised from the device you already own.
02 — Objects & Gifts
Desk pieces, pens, lighters, cufflinks, shisha, glassware, golf clubs and statement commissions. The 24K gold gift collections and corporate work both live here.
03 — Bespoke
One-offs. A design brought to us, or developed with our team from precious metals, exotic leather, shell, carbon and stones. Quoted individually, made once.
In-House
Designed and Built
Under One Roof.
Designers and engineers work in the same building as the bench. A commission moves from sketch to render to mockup to metal without leaving the team, which is why a client sees their own object rendered in the chosen finish before anything is taken apart.
It is also why the honest answer sometimes comes back — that a piece needs restoration first, or that a material will not behave the way the drawing suggests. That conversation is easier to have when the person who would do the work is in the room.
Design · engineering · plating · stone setting · finishing
Materials
What Goes
Into a Piece.
Three precious-metal finishes — 24K gold, rose gold and platinum — offered at the same price, so the metal is a matter of taste rather than budget.
Beyond the metal: exotic leather, mother of pearl, carbon fibre, hand engraving, and stone setting in either simulated stones or genuine VS1 diamonds. Which of the two you are buying is always stated in writing, because the difference matters and it is not always visible.
Gold · rose gold · platinum · leather · shell · carbon · stones
Gold Is
a Mirror.
Precious metal magnifies whatever is underneath it. A scratch, a pit, a soft edge — none of them disappear under plating; they become the brightest thing on the object.
That is why most of the hours in any Leronza commission are spent before any gold is applied, on disassembly, stripping and polishing. It is the least photogenic part of the work and the part that decides how the finished piece looks.
See the plating process
Authenticity
How to Know
It Is Really Ours.
The brand is copied. These are the only ways to be certain a piece — or a website — is genuinely Leronza.
| Check | How |
|---|---|
| The product | Every piece ships with a Certificate of Authenticity carrying a unique serial number — confirm it through product verification |
| The website | Only leronza.com is official — see official website verification |
| The channels | Buy and enquire only through the official site, the Dubai showroom, or the numbers listed on our contact page |
| Aftercare | Servicing and long-term support run through Leronza Care and the authorised service centre |
| Press & announcements | Official news is published in the Leronza press centre |
If a listing, a message or a site claims to be Leronza and is not on that list, treat it as unverified and check with us before paying anything.
The GoldPrivé Standard
Certified, Not Just Finished.
Every commission leaves with a Certificate of Authenticity and a serial number that can be checked at any time — by you, or by whoever owns the piece after you.
Verify a pieceSignature Packaging
The Box Is Part of It.
Presentation packaging designed around the piece inside, delivered worldwide by insured DHL or collected from the Dubai showroom.
Leronza: A Legacy of Luxury
Leronza began with a single ambition: to redefine luxury. Starting as a small atelier focused on exquisite craftsmanship, the brand quickly gained recognition for its meticulous attention to detail. Over the years, Leronza expanded its horizons, introducing bespoke customization and venturing into the world of luxury technology. Today, Leronza stands as a global symbol of opulence and personalization.
GoldPrivé: Design and Development
At GoldPrivé, design and development are the heart of our luxury experience. Our in-house team of expert designers and engineers collaborate seamlessly to transform visionary concepts into tangible masterpieces. From the initial sketch to the final product, we blend artistry with cutting-edge technology to create exceptional pieces that redefine luxury.
Our design philosophy centers on timeless elegance and unparalleled functionality. We meticulously select premium materials and employ advanced production techniques to ensure each creation is a testament to our commitment to excellence.
About the GoldPrivé Brand.
GoldPrivé is the house label of Leronza Electronics Trading LLC, a Dubai company finishing devices, objects and one-off commissions in 24K gold, rose gold and platinum.
An Online Boutique and a Dubai Showroom
Leronza is not only an online store. The catalogue — gold-finished phones and MacBooks, watches, jewellery, cases, lighters and desk pieces — can be browsed and bought online, but the Dubai showroom exists because precious metal is one of the few things photography genuinely cannot settle. Gold, rose gold and platinum look far more different in the hand than they do on a screen, and ten minutes with all three usually decides a commission faster than a week of browsing.
Bespoke Is the Point, Not an Extra
Every collection can be taken further: personalised engraving of a date, initials or a message; stone setting in simulated stones or genuine VS1 diamonds; exotic leather, mother of pearl and carbon fibre inlays. Clients also bring objects that are in no catalogue at all — an heirloom watch, a car badge, a trophy, a set of bathroom fittings — and those are handled through gold plating services.
Design and Development In-House
Designers and engineers work alongside the bench rather than at arm’s length from it. Concepts move from sketch to render to physical mockup inside the same team, and the client approves a visual of their own object before anything is disassembled. Premium materials and current production techniques are chosen per commission rather than applied by formula.
Customise the Device You Already Own
The most requested service is the simplest to describe: you keep your phone, and it comes back in precious metal with the same serial number. Seven collections, three finishes at one price, from US$1,850 — the full range and pricing sit on Customise Your Device.
Where the Brand Came From
The idea began in London and the company was established in Dubai. The full account is published chapter by chapter: the origin, recognition, expansion and the statement pieces.
Buying Safely
Leronza is widely imitated. Only leronza.com is the official website, every genuine piece carries a serial-numbered Certificate of Authenticity, and both can be checked — the site through official website verification, the product through product verification. Official announcements appear only in the press centre.
Dubai · 40+ countries · 10,000+ clients · bespoke commissions
Frequently Asked Questions
About Leronza.
What is the difference between Leronza and GoldPrivé?
Leronza Electronics Trading LLC is the Dubai company. GoldPrivé is its house label — the name on the gold-finished devices, gifts and bespoke commissions. Same team, same atelier, same certificates.
Where is Leronza based?
Dubai. The showroom is at Showroom 3, Aswar Building, near Business Bay Metro Station, open Monday to Saturday 09:00–19:00. Work ships worldwide from there by insured DHL.
Is the gold real?
Yes — genuine 24K gold, rose gold or platinum, electroplated to a hard-wearing thickness rather than a flash coating. Solid-gold commissions are also made to order and are quoted separately.
Are the diamonds real?
Both are offered, and which one you are buying is always stated in writing. Some pieces use simulated stones, others genuine VS1 diamonds. If a listing does not make that clear, ask before ordering — a real Leronza quote always specifies it.
Do you only work on phones?
No. Phones are the best known work, but the atelier also finishes laptops, tablets, watches, pens, lighters, cufflinks, shisha, glassware, sports equipment, bathroom fittings, automotive trim, trophies and heirlooms.
Can I bring my own object?
Yes — that is a large part of the business. Devices go through Customise Your Device; everything else through Gold Plating Services. Both start with a free evaluation from photographs.
How do I know a Leronza piece is genuine?
Every piece carries a Certificate of Authenticity with a unique serial number, checkable on the product verification page. Only leronza.com is the official website — confirm any site through official website verification.
Do you work with companies?
Yes — plating a company’s own product or award, and producing matched branded pieces in volume. Both are quoted per project with consistent finishing across every unit. See corporate gifts.
Where can I see the brand’s history?
It is published chapter by chapter: the origin, recognition, expansion and the statement pieces.
Start Something
Bring Us the Object.
Or the Idea.
A device you already own, a gift with a deadline, or a one-off nobody has made before. Tell us what it is and we will tell you honestly what is possible.
